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social media


How To Get More Twitter Followers

Reading Time: 2 minutes

Unless you just want to vent, the reason you post things on Twitter is to influence people. But you can’t influence people who don’t see your tweets. The more people who see your tweets, the more influential you are. So you should increase your Twitter followers.


How can you increase your followers?  Research at Georgia Tech gives you the answer.

Twitter Things To Do

Be Positive. Positive tweets are more likely to be retweeted and people who use positive words have more followers. Who wants to listen to people complain all day? Use the ideal positivity ratio of 3 positive tweets to every 1 negative.

Be Informative. People like useful information. Link to How To articles. Give useful tips, like “Order the Margharita Pizza at Stefano’s.”

Get Followed By People With Lots of Followers.  Network overlap is the number one driver of followers. If you know someone with lots of followers, ask them to follow you.

Fill Out Your Profile. Longer profiles earn more followers because people want to know about the people they follow. Link to your facebook page, to your blog, or to someplace where people can learn more about you. And tell people where you live, because we like people who are like us, even if they only share a name like ours.

Follow Back. When a real person with a picture and a profile follows you, follow them back. Reciprocity is the most powerful tool of persuasion, and it works on Twitter, too.

Twitter Things To Avoid

Avoid Negativity. Negative sentiment turns people off.

Avoid Hashtags. While hashtags help with SEO rankings, they turn people off. And never use a hashtag if you’re cross-posting to Facebook.

Avoid Broadcast Communications. People don’t check Twitter to read your ad.

You might say, “Great, Bill, but the country’s going to hell in a hand basket. Why shouldn’t I complain?  How else will we get people to pay attention?”

Most people know America is heading in the wrong direction. They don’t need more evidence; they need more answers.

Every bit of scientific evidence shows we’re attracted to positive things and we avoid negative things. Negative campaigning works by turning people away from the other candidate, but it also turns people off from the negative campaigner.

If you want to influence people and win your point, first they have to like you.

So here’s your super simple task for this week: post 3 positive tweets every day.  About anything.  “My kids are great!”  “Here’s some good news we can use [link].” If you want, you may add one negative or neutral post.

Do that for five days and see how many followers you gain.

BONUS: You will love this new information instantly, because it’s free!

Top 5 Moves for Herman Cain Supporters Right Now

Reading Time: 3 minutes

herman-cainHerman Cain is riding a wave of popularity because of his upset win in the Florida straw poll on Saturday.  He’s helped by Rick Perry’s free-fall and Mitt Romney’s establishmentarianism.  But Cain is a huge underdog.

That’s okay because America loves an underdog.

Here’s what must happen right now for Herman Cain to win:

1.  Social Media avalanche.  Get @THEHermanCain trending on Twitter, and keep it there for five consecutive days. How?  Simple. Use Hootsuite (or similar tool) to schedule original tweets about Herman Cain, with a shortened link to his site ( and his Twitter handle (@THEHermanCain).  Send 2 original tweets per day—one in the morning, one in the evening.  Post about Herman Cain, with link to his site ( on Facebook every other day (no more). (For more tips on effective social media campaigning, get my $1.99 ebook “Weaving the Roots.”)

2.  Bloggers posting human stories about why Florida voters picked Cain.  Real stories like this one from Byron York:

“I liked Cain, but I wasn’t sure he could win,” said Zena, from Washington County.  “But after I heard this, I thought it doesn’t matter if he wins or not — I am for this man. He was awesome.”

Or this one from the same York piece:

“I couldn’t make up my mind,” said Thelma, from Panama City, after the vote.  “It was the speech that made the hair stand up on my arms.  It wasn’t a tingle down my leg — it was an emotional excitement that this man knows how to get our country out of trouble.”

3.  Add a link to Herman Cain’s official website to your email signature. This is a powerful tool that everyone who sends emails can use.

4.  Attend a local event.  You’ll need to sign up for email blasts from the Cain campaign ( and read them. But don’t just read them. Forward important ones to 5 friends.  (Only important ones. Don’t spam the undecided.)

5.  Donate Money.  I know conservatives and independents hate the idea of money in politics. Without money, Cain cannot compete.  I’ll say it again:  without millions of small donations, Herman Cain will lose.  Of all five must-do actions on this list, this is the most important.  Give whatever you can, then tell the world, “I just donated to Herman Cain online”

In 2008, the Republicans nominated John McCain—an echo.  In 1996, Republicans nominated Bob Dole—an echo.  In 1988, 2000, and 2004 Republicans nominated echoes. (Did I say “Republicans?”  I meant king-makers.)

If you want to make a difference—and blow Obama out of the water in November 2012—don’t give the American voter an echo—give him a choice.

While the Republican presidential field has many good men an women in its ranks, as do many Congressional and state races across the country, most candidates are corporate-sponsored echoes of big government and crony capitalism.

Our grassroots movement has come too far to return now to business as usual.

Last night, I had the rare and wonderful honor of introducing Phyllis Schlafly at a fundraiser for Ed Martin.  Mrs. Schlafly sits in the conservative pantheon with William F. Buckley, Ronald Reagan, Russell Kirk, and Barry Goldwater.  Her 1964 book, A Choice Not an Echo: The inside story of how American Presidents are chosen, laid the blueprint for Ronald Reagan’s near-miss in 1976 and victory in 1980.

In 2012, the GOP can give Americans a choice, or it can destroy itself with mere echoes.  At this moment in history, there is no third way.


Note: Views expressed are mine and do not reflect the official position of St. Louis Tea Party Coalition.