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Herman Cain is riding a wave of popularity because of his upset win in the Florida straw poll on Saturday. He’s helped by Rick Perry’s free-fall and Mitt Romney’s establishmentarianism. But Cain is a huge underdog.
That’s okay because America loves an underdog.
Here’s what must happen right now for Herman Cain to win:
1. Social Media avalanche. Get @THEHermanCain trending on Twitter, and keep it there for five consecutive days. How? Simple. Use Hootsuite (or similar tool) to schedule original tweets about Herman Cain, with a shortened link to his site (http://bit.ly/r19euz) and his Twitter handle (@THEHermanCain). Send 2 original tweets per day—one in the morning, one in the evening. Post about Herman Cain, with link to his site (http://bit.ly/r19euz) on Facebook every other day (no more). (For more tips on effective social media campaigning, get my $1.99 ebook “Weaving the Roots.”)
2. Bloggers posting human stories about why Florida voters picked Cain. Real stories like this one from Byron York:
“I liked Cain, but I wasn’t sure he could win,” said Zena, from Washington County. “But after I heard this, I thought it doesn’t matter if he wins or not — I am for this man. He was awesome.”
Or this one from the same York piece:
“I couldn’t make up my mind,” said Thelma, from Panama City, after the vote. “It was the speech that made the hair stand up on my arms. It wasn’t a tingle down my leg — it was an emotional excitement that this man knows how to get our country out of trouble.”
3. Add a link to Herman Cain’s official website to your email signature. This is a powerful tool that everyone who sends emails can use.
4. Attend a local event. You’ll need to sign up for email blasts from the Cain campaign (http://bit.ly/r19euz) and read them. But don’t just read them. Forward important ones to 5 friends. (Only important ones. Don’t spam the undecided.)
5. Donate Money. I know conservatives and independents hate the idea of money in politics. Without money, Cain cannot compete. I’ll say it again: without millions of small donations, Herman Cain will lose. Of all five must-do actions on this list, this is the most important. Give whatever you can, then tell the world, “I just donated to Herman Cain online http://bit.ly/r19euz.”
In 2008, the Republicans nominated John McCain—an echo. In 1996, Republicans nominated Bob Dole—an echo. In 1988, 2000, and 2004 Republicans nominated echoes. (Did I say “Republicans?” I meant king-makers.)
If you want to make a difference—and blow Obama out of the water in November 2012—don’t give the American voter an echo—give him a choice.
While the Republican presidential field has many good men an women in its ranks, as do many Congressional and state races across the country, most candidates are corporate-sponsored echoes of big government and crony capitalism.
Our grassroots movement has come too far to return now to business as usual.
Last night, I had the rare and wonderful honor of introducing Phyllis Schlafly at a fundraiser for Ed Martin. Mrs. Schlafly sits in the conservative pantheon with William F. Buckley, Ronald Reagan, Russell Kirk, and Barry Goldwater. Her 1964 book, A Choice Not an Echo: The inside story of how American Presidents are chosen, laid the blueprint for Ronald Reagan’s near-miss in 1976 and victory in 1980.
In 2012, the GOP can give Americans a choice, or it can destroy itself with mere echoes. At this moment in history, there is no third way.
Note: Views expressed are mine and do not reflect the official position of St. Louis Tea Party Coalition.