TED_SimonSinek
How to Sell Conservative Principles
Reading Time: 1 minutes

If you’re still asking “why bother?” read this.

If you still believe conservatism is an economic theory, read this.

If you’re ready to create a transformational social movement that improves lives by providing every America with the dignity of meaningful work and the freedom to pursue happiness, watch this video. It’s Simon Sinek’s TEDx talk about his then-new book, Start With Why, and it’s the most powerful idea I’ve discovered in recent years.

This is exactly what Arthur C. Brooks talks about in The Conservative Heart. People don’t buy what you make; they buy why you make it.

If this video seemed familiar, I’ve blogged about it before.

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