Browse Author

William Hennessy

Co-founder of St. Louis Tea Party Coalition and Nationwide Chicago Tea Party Persuasive design expert Latest book: Turning On Trump: An Evolution (2016) Author of The Conservative Manifest (1993), Zen Conservatism (2009), Weaving the Roots (2011), and Fight to Evolve (2016) I believe every person deserves the dignity of meaningful work as the only path to human flourishing.

Study Links Journalism, Stupidity

Reading Time: 1 minutes

From the “we could have told you that” department:

Journalists’ brains show a lower-than-average level of executive functioning, according to a new study, which means they have a below-average ability to regulate their emotions, suppress biases, solve complex problems, switch between tasks, and show creative and flexible thinking. [emphasis added]

It’s okay to laugh. You suspected that reporters are kind of dumb. Now you know. They can’t keep up with Trump, but they probably can’t keep up with a young adult novella, either.

The Business Insider story gets even better:

The results showed that journalists’ brains were operating at a lower level than the average population, particularly because of dehydration and the tendency of journalists to self-medicate with alcohol, caffeine, and high-sugar foods. [emphasis original]

The next time you’re tempted to get mad a journalist, don’t. Instead, feel the kind of pity one feels for the ignorance of animals.

How “Healthy” Diets Kill You and Your Family

Reading Time: 2 minutes

Do you follow the recommended diets? Low fat. High carbohydrate? Eat lots of fruit?

If so, you’re probably overweight. And your blood tests are probably a mess. Maybe your doctor recommends expensive prescriptions to lower your cholesterol.

A new study finds the problem is not your fault. Your doctor, poorly educated in nutrition, and government recommendations, prompted by industry lobbyists, are designed to keep you fat and sick. And it’s not just US government. Here’s the Guardian’s subheading:

Report accuses UK public health bodies of colluding with food industry and calls for overhaul of dietary guidelines.

And here are the highlights of the report, which closely mirror what I’ve been telling you for months:

  • Urging people to follow low-fat diets and to lower their cholesterol is having “disastrous health consequences”
  • The focus on low-fat diets is failing to address Britain’s obesity crisis while snacking between meals is making people fat.
  • “Eating fat does not make you fat.”
  • saturated fat does not cause heart disease while full-fat dairy, including milk, yogurt, and cheese, can actually protect the heart.
  • Processed foods labeled “low fat”, “lite”, “low cholesterol” or “proven to lower cholesterol” should be avoided at all costs, and people with type 2 diabetes should eat a fat-rich diet rather than one based on carbohydrates.
  • Sugar should be avoided, people should stop counting calories and the idea that exercise could help you “outrun a bad diet” was a myth.
  • “The most natural and nutritious foods available – meat, fish, eggs, dairy products, nuts, seeds, olive, avocados – all contain saturated fat.”
  • “The continued demonization of omnipresent natural fat drives people away from highly nourishing, wholesome and health-promoting foods.”
  • Just as big tobacco companies bought the “loyalty of scientists” when a link was made between smoking and lung cancer, the influence of the food industry represents a “significant threat to public health”

Don’t believe anything about diet from the major health organizations or the government. Their recommendations are funded by the food pharma lobbies. Instead, listen to the doctors who’ve actually reduced obesity and diseases. Here are my recommended websites:

Diet Doctor

Burn Fat, Not Sugar

The Eating Academy

Also, be sure to digest my previous posts on this topic:

You don’t have to believe what the government tells you about food and nutrition. You can follow the diet humans followed for our first 249,000 years.

Persuasion and Fat

Reading Time: 5 minutes

 

The Easiest Formula for Mastering Persuasion, Losing Weight, and Avoiding Disease (video)

“Persuasion” is part of my job title. When you’re a persuasion professional, you get a lot of questions about persuasion. Some are sincere. Others are skeptical, like, “Okay, persuasion boy, persuade me to give you a hundred dollars.”

Persuasion doesn’t work like that. But it also does. Here’s the thing: if you ask me to persuade you to give me a hundred bucks, you already want to give me a hundred bucks. You want my magic to work.

Likewise, those people who pay $122 to see David Copperfield in Las Vegas want Copperfield’s tricks to work. They want to be dazzled, even if they’re skeptical. They want to try to figure out the trick, but they’d be disappointed if they did. They want to be fooled.

Persuasion isn’t about fooling people. It’s about helping people get what they want. Some people want to be amazed by David Copperfield defying the laws of physics. Some people want to give me $100. Persuasion, like stage magic, delivers.

So, let me state this unequivocally: you are free to give me $100 if you choose. I won’t try to stop you. It’s up to you. If giving me $100 means you’ll understand persuasion, go ahead. But you don’t have to give me $100 to understand how persuasion works. You can learn shortcuts. And I’ve discovered one of the best shortcuts ever.

It’s called The One-Sentence Persuasion Course by Blair Warren. 

Warren admits his method has been scientifically scrutinized. That means scientists haven’t developed a theory to explain why Warren’s method works. Then again, scientists don’t why men find Eva Longoria attractive.

LOS ANGELES, CA – JANUARY 30: Eva Longoria attends The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. 25650_012 (Photo by Kevin Mazur/Getty Images for Turner)

Now that you know Eva Longoria’s attractiveness lacks scientific theory, do you think she’s ugly?

Of course not. And the lack of scientific theory to explain Warren’s persuasion method doesn’t make it ineffective. The absence of evidence is not evidence of absence, as Nassim Taleb says.

Read on to find out where to get the One-Sentence Persuasion Course for free. Actually, I’ll do it right now.

On one condition. Make that two conditions:

  1. You will read this entire PDF before reading this blog any further.
  2. You will return to this blog after you have read the PDF.

Do we have a deal? Good. Here’s the link. I’ll see you back here in a few minutes after you’ve read the PDF from top to bottom without skipping ahead.

http://www.actionplan.com/pdf/BlairWarren.pdf

What do you think? Are those the five magic bullets for persuasion?

  • encourage people’s dreams
  • justify their failures
  • allay their fears
  • confirm their suspicions
  • help them throw rocks at their enemies

Psychologists and hypnotists call this “pacing and leading.” You align yourself with your patient or subject to build rapport. Then you lead them where they want to go. Where they want to go but have been unable to motivate themselves to get there.

Personal trainers do this. People go to personal trainers because they want to get healthier and look better. Personal trainers simply get their customers out of their own way.

Example

Do you weigh 300 lbs? High blood pressure? Borderline diabetic? If so, you probably want to be thinner and healthier. You want to look good in a swimming suit. If you’re a guy, you want Eva Longoria to find you attractive. If you’re a girl, you want to look like Eva Longoria on the red carpet. But you don’t know how.

Well, it’s not your fault. You’ve been lied to about what you should eat. For decades, doctors, dietitians, the government, and popular magazines have encouraged people to eat foods that make you fat and unhealthy. Society and advertisers have told you that comfort is the goal in life.

Both lessons were lies.

Natural fat is the healthiest food you can eat. Conversely, most fruits, all sugars, all grains, all starches increase disease and obesity. Food labeled low-fat? Very bad. Breakfast cereal, oatmeal, and orange juice make you sick. And fat. Sitting six hours a day is worse than smoking a pack a day. And breakfast doesn’t matter. (You’re better off with a Bulletproof coffee.)

You’re fat because you listened to doctors and the government. You’re sick because you listened to the ads of furniture makers.

You’re overweight because society shames you into eating food that’s bad for you. How do I know this?

Last week I attended a conference at a great hotel in California. I watched a man eat a plate of scrambled eggs and bacon for breakfast. Then he got up, went to the buffet, and returned with a plate of muffins and fruit. And a tall glass of orange juice. As this man sat down, he announced, “now for the healthy stuff.”

He was wrong. The healthy stuff was on that first plate. This plate will kill him. Or give him Parkinson’s or Alzheimer’s. Either way, fruit and grains are the enemies. But no one ever told him.

No one told him because there’s a lot of money in keeping people confused about healthy eating. Here’s a short list of the organizations that benefit financially from bad dieting:

Healthcare

  • Hospitals and their employees
  • American Medical Association
  • American Heart Association
  • American Cancer Society
  • All those Type II diabetes organizations
  • Pharmaceutical companies
  • Cancer treatment centers
  • Universities like Harvard and Washington University
  • Proprietary diet companies
  • Fitness centers

Agriculture

  • Corn growers
  • Sugar producers
  • Grain growers
  • Soy farmers
  • Fruit growers

Retail and CPG

  • Coke and Pepsi (and other soft drink makers)
  • Beer brewers
  • Kellogg’s (and other cereal makers)
  • Frito-Lay (and other snack makers)
  • Jenny Craig and Weight Watchers
  • Walmart (grain and sugar snacks)
  • Grocery stores (higher margins on CPG than whole foods)
  • Starbuck’s (sugary drinks have higher margins)
  • Fast food restaurant chains
  • Sit-down restaurant chains

Those lists are just off the top of my head. Every company, industry, and association mentioned benefits from bad health. If most Americans adopted a high fat, low carb diet tomorrow, all of those entities would be in deep financial trouble. And so would their lobbyists.

The reason the government tells you to eat food that causes horrible diseases is simple: lobbyists write the bills. Have you ever heard of the National Measles Foundation? No. Because measles has been pretty much wiped out. As has small pox. When a disease diminishes, funding for research disappears. A lot of people make good jack working for the various heart, cancer, and diabetes associations. They need a steady increase in those diseases to justify their existences. And the government is always happy to legislate disease into existence. For a fee.

If you want to be thin and healthy with a brain that works great, it’s as easy as a low carb, high fat eating system. You can kick it off with a 3-day water fast. (No, it’s not dangerous to go three days without food. It’s dangerous not to.)

What I Just Did

I just gave an example of Blair Warren’s method. Let’s take a look.

  • Encourage people’s dreams: I asked if you want to be thin and healthy, to look good in a swimming suit, to look like Eva Longoria. Or to date Eva Longoria. That’s the dream.
  • Justify their failures: “Well, it’s not your fault.”
  • Allay their fears: No, it’s not dangerous to go three days without food. High fat, low carb diet can reduce the risk of heart disease, cancer, Alzheimer’s, Parkinson’s, diabetes, and other chronic diseases.
  • Confirm their suspicions: The pop-science “healthy” eating recommendations are not just wrong but destructive. Eating what the government tells you is dangerous. Large, well-funded organizations use government to maximize their financial success. Everything labeled “healthy” and “low-fat” is bad for you.
  • Help them throw rocks at their enemies: Disease and obesity are everyone’s enemies. So are know-it-all, do-gooder organizations that shame you for eating eggs and rib eye steaks. I just loaded you up with a pocket of rocks to knock them in the head.

So, there you have it. Blair Warren’s one-sentence persuasion course. The easiest way to master the art of persuasion. It’s a simple formula for practicing pacing and leading.

Finally, $100 seems like a lot to ask. Most of this information is free on the Internet. It’s just that no one wants you to know about it. Except me and few others. If you feel guilty about getting this lifesaving information for free, you can just send ten dollars to my PayPal account:



That’s a 90 percent savings if you find this information valuable. It could save your life. And you may look better, too.

P.S. If you want to learn more about the One-Sentence Persuasion Course, check out Blair’s great book. Scott Adams recommends it. And for more on the diet that reduces disease in improves life, see dietdoctor.com and watch this video by Dr. Ted Naimen.

 

Why I’m Not Freaking Out About the Budget

Reading Time: 2 minutes

 

Congress is about to pass a budget. I call it a “Paul Ryan Special.” This budget lets the government spend money for four months. It expires in September.

The budget is horrible. Republicans are spinning a few “wins” in the budget, but that’s a terrible argument. It’s like telling a terminal cancer patient, “but your blood pressure’s pretty good.”

Here’s the thing: you cannot control Congress. You can only control what you focus on and what you do next. That’s it. That’s all anyone can control.

Sure, you can influence people. If you capture their attention, bypass their critical thinking, and trigger their subconscious mind. That’s how you influence. But you cannot control. What they do next is up to them. What you do next is up to you.

I’ve learned that making fun of Paul Ryan on Twitter does no good. He’s not reading my tweets.

I’m, instead, focusing on improving my work. If I improve my work, the economy might grow. If the economy grows, people will give Trump credit. If Trump gets credit for the economy, he’ll get more positive attention by September. If Trump has positive attention in Congress, he’ll have more influence over Paul Ryan and Democrats.

People want a vibrant economy. People want to choose between several good job offers. No one wants to feel trapped in a low-paying job they don’t like. People want options. You want options.

I can’t fix the economy myself, but I can do my job better. And that will make my company and its clients better. If enough other people do the same, the economy will grow.

The other thing people want is safety. People want to be safe. What good is a great job if you get shot walking into work?

If President Trump makes America safe again, he will earn more positive attention. With more positive attention, his influence in Congress will increase.

I can’t do much about safety, but my kids can. I have two sons in the Navy and one who will soon be a firefighter. They keep us safe. I can choose to support them and their careers. That’s how I can make America safer. It’s not much, but it’s in my control.

You, like me, hate this 4-month budget. But I’m not freaking out. It’ll be over in four months. That’s about the same amount of time that Trump’s been in office. See how time flies?

It will be okay.

 

Ted Cruz: Mensch!

Reading Time: 1 minutes

If you read my blog, you know I’ve had differences with Senator Ted Cruz. But the Senator has stepped up. Bigly! Only a gentleman would do what Cruz just did with his El Chapo bill.

Remember the GOP race? Cruz and Trump went at each other like nobody’s business. Wives and all. While Cruz couldn’t bring himself to endorse Trump at the convention, Ted has stepped up a lot since the election.

The biggest step-up to date: this El Chapo bill. Via Breitbart News:

Senator Ted Cruz (R-TX) introduced a bill calling for the use of $14 billion seized from cartel drug lord Joaquin “El Chapo” Guzman to be used to pay for the President’s border wall between the U.S. and Mexico.

Trump’s most prominent issue in the campaign starting June 2015 was the Wall. You remember the rallies, don’t you? “And who’s going to pay for that big, beautiful wall?”

M E X I C O!!!!

Senator Cruz has no reason to help Trump solve his number one issue. None. No one would think less of Ted Cruz if he continued to pursue his personal goals, paying no attention to President Trump’s agenda.

But Senator Cruz has gone total mensch. He’s taken it upon himself to find a way for Mexico to pay for the Wall. A solution NO ONE can possibly object to. Making a Mexican drug lord pay for it.

Brilliant!

My hat is off to Senator Cruz. Now, if we can get some Missouri NeverTrump Republicans to step up and put America before their own egos.