Tag: Robert Cialdini

Political Psychology

How ObamaCare Benefits from the Scarcity Heuristic

The Concorde was a supersonic passenger plane. It shuttled people between New York and Paris very quickly. When commercial Concorde flights began in 1976, the novelty and excitement of flying at twice the speed of sound led people to line up to take the flights. But after 27 years and several safety mishaps, the Concorde’s …

Political Psychology

Use This One Word Because It Makes You More Influential

Don’t ask me to explain why the human brain works the way it does. And don’t ask me how scientists get the idea for some experiments. Instead, take note of the most influential work in the English language, because I want you to be more influential. What’s that one word? It’s not “you” or “free” or …