Don’t Miss The Brain Study That Tells You How to Influence Democrats
March 1, 2013
One of the most powerful tools of influence is fear. Decades of research shows that fear of loss is about three times as motivating as hope for gain. (This changes under certain situations, like conditions of certain loss, but that’s for another time.) So political message writers often use negative messages to influence voters to take a chance on a cause or a candidate. This tactic works well with Republican voters, and less well with Democrats.
Why GOP Pandering to Young Voters Backfires
February 25, 2013
Marco Rubio gave the Republican response to the State of the Union address for two reasons. First, Rubio’s Cuban, and the GOP wants to court Latinos. Second, Rubio’s relatively young, and the GOP wants to stop the bleeding when it comes to young voters. But there’s a fundamental problem with the Republican approach, and it stems from the GOP’s least favorite discipline: behavioral science. Young People Are Naturally Skeptical You hear about scams that target older folks all the time.